Online privacy statement
Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:
“any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.
How we use your information:
This privacy notice tells you how we, Swift, will collect and use the information you provide when using the Swift website. It is to be read in conjunction with the terms and conditions of use of the site.
Swift is committed to the online privacy of all its users. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Swift does not store personal and financial information provided to us in the online payment process, nor do we share this information with 3rd parties.
Swift may change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 21st May 2018.
Information that we will collect:
- All the information necessary to fulfil your order including, your name, company, telephone/fax number, your email address and required delivery address. Please note; we do not collect any credit or debit card details as you are passed to WorldPay for payment processing.
- The web server also collects data pertaining to every visitor, including the IP address, the length of time spent on the site and the pages accessed when visiting the site.
A cookie is a piece of text which asks permission to be placed on your computer’s hard drive. Once you agree (or your browser agrees automatically if you have set it up in that way), your browser adds that text in a small file. A cookie helps analyse web traffic or lets web site operators know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For example, when you visit an electronic store, a cookie makes it easier to shop, by allowing you to place things into a shopping basket; the basket itself is not a cookie; the cookie is placed on your hard drive and keeps track of your basket versus others in use at the same time.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our web site in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Denial of a traffic log cookie may prevent you from using the web site. Overall, cookies help us provide you with a better web site, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. This practice is strictly enforced. We know that people have concerns about cookies, but we believe that the benefit that you and Swift gain from their proper use is worthwhile. You may set up your web browser (for example Microsoft Internet Explorer or Netscape Navigator) to notify you of cookie placement requests or decline cookies completely (although declining them may prevent you from being able to use the web site properly or at all). You can delete the files that contain cookies – those files are stored as part of your Internet browser.
This website contains links to other sites. Please be aware that Swift is not responsible for the privacy practices or content of such other sites and accordingly assumes no responsibility whatsoever in respect of such sites. Furthermore, Swift does not endorse any products and/or services featured on any third-party site. You should exercise caution and look at the privacy statement applicable to the site in question.
Why does Swift need to collect and store personal data?
We require this information to understand your needs and provide you with a better service and in particular for the following reasons:
- Processing your order.
- For registration purposes if you open an account.
- Internal record keeping.
- To improve our products and services.
We are committed to ensuring that the information we collect, and use is appropriate for this purpose, and does not constitute an invasion of your privacy.
In terms of being contacted for marketing purposes Swift would contact you for additional consent.
Will Swift share my personal data with anyone else?
We may pass your personal data on to third-party service providers contracted to Swift in the course of dealing with you. An example would be if we opted to use a third-party courier service to deliver items to you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide you on our behalf. When they no longer need your data to fulfil this service, they will dispose of the details in line with Swift’s procedures. If we wish to pass any sensitive personal data onto a third party, we will only do so once we have obtained your consent unless we are legally required to do otherwise.
How will Swift use the personal data it collects about me?
Swift will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Swift is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.
Under what circumstances will Swift contact me?
Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.
Can I find out the personal data that the organisation holds about me?
Swift at your request, can confirm what information we hold about you and how it is processed. If Swift does hold personal data about you, you can request the following information:
- Identity and the contact details of the person or organisation that has determined how and why to process your data. In some cases, this will be a representative in the EU.
- Contact details of the data protection officer, where applicable.
- The purpose of the processing as well as the legal basis for processing.
- If the processing is based on the legitimate interests of Swift or a third party, information about those interests.
- The categories of personal data collected, stored and processed.
- Recipient(s) or categories of recipients that the data is/will be disclosed to.
- If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.
- How long the data will be stored.
- Details of your rights to correct, erase, restrict or object to such processing.
- Information about your right to withdraw consent at any time.
- How to lodge a complaint with the supervisory authority.
- Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
- The source of personal data if it wasn’t collected directly from you.
- Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.
What forms of ID will I need to provide in order to access this?
Swift accepts the following forms of ID when information on your personal data is requested:
Passport, driving licence, birth certificate, utility bill (from last 3 months), etc.
Contact details of the GDPR Owner:
Contact: Technical Director
Address line 1: Swift
Address line 2: PO Box 141
Address line 3: Elswick Road
Address line 4: Stoke on Trent
Address line 5: ST4 1EW
Telephone: 01782 748900